Episode 155

Demystifying Marketing and Sales (Part 1)

Published on: 5th April, 2020

You can’t escape sales if you’re a business owner, so it’s your job to get really good converting people into clients. That has to come before your marketing, but a lot of us are getting caught up in the fun, creative aspects of marketing and pushing our sales process to the side. But that’s backwards, and today we’re going to tell you why.

In this episode, Laura and I start off talking about the difference between marketing and sales so you have some clear definitions to work with. Then we talk about why we need to focus on sales and getting good at that before we worry about marketing ourselves in every channel under the sun. 

We also chat about why you shouldn’t give people free advice when you’re on a sales call, why you should practice closing sales, and why being better at converting will make your marketing easier. And we walk through this process with Laura’s business as an example so you can get a clear idea of what this advice looks like in practice.

(PS: We recorded this episode before everything with COVID-19 really took off, so we won't be recording part 2 of this series until it is relevant for you again. Stay safe & well. <3)

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About the Podcast

Women in the Business Arena™
There is no one right way to do business, there is just a right way for YOU! And many women in business are DONE with hustle, bro-marketing culture, and business tactics that are misaligned with their values.

Instead, more women are looking to build a business that honors their passion, gifts & wisdom.

If you are ready for a DIFFERENT way to operate your business - one that brings ease, challenges the patriarchal status quo, and helps you make a difference in the world (with both your business & your bank account), then this podcast is for you!

Sonya Stattmann uses her 21 years of experience working with thousands of women in business to facilitate honest, educational & inspiring conversations with other women leaders, business owners, and experts.

She also has regular conversations with our resident mental health expert, Laura-Shook Guzman, to tackle mindset, thinking, and the patterns that sabotage women’s path to business success.

This is a DIFFERENT kind of business podcast!

About your host

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Sonya Stattmann

I have been an advocate for women & girls for decades. I spent the last 20+ years working directly with women around business, leadership & self-development. I started my business program more than 4 years ago to offer women a different way to work. I have a long-time podcast called Women in the Business Arena™, a new podcast called The Feminine Lens™ and a TEDx talk called Moving Beyond #Empowerment. I live in Austin, Texas (and sometimes worldwide) with my husband and two children.