Episode 90

Thought Leadership: What Does it Actually Mean?

Published on: 7th January, 2019

“True thought leaders, their intention was never to be a thought leader… Their intention was to serve. Their intention was to spread a message. Their intention was to change the world.” - Sonya Stattmann 

This week on the Women in the Business Arena Podcast, we’re discussing the label “Thought Leader” that seems to be popping up everywhere in entrepreneur circles. Everyone wants to be a thought leader, however, there are so many conceptions about what this actually means. Thought leadership is a title that is earned through the ups and downs of business experience.

“Thought leadership is developed over years and years of practice, of experience, of not just you got some wisdom that happened to come to you. It’s practiced, it’s experiential. You’ve tested it. You’ve validated it. Thought leadership is done over the hard yards.”

We all have something to contribute. You are an entrepreneur because you have incredible ideas to contribute to the lives of others. However, we have gotten ahead of ourselves and diluted the idea of thought leadership by trying to self-proclaim the title. If you have placed “thought leader” at the top of your business profile, it may be time to ask yourself what you are needing from that title. When we get out of sequence, trying to grab the attention, respect, or recognition of others, rarely is it as fulfilling as we desire.

“It’s a disservice to self to shortcut into a badge of honor that we haven’t yet earned” - Laura Shook-Guzman

The best way to become a thought leader is to stop focusing on becoming a thought leader. The individuals who have made the biggest impact in their spheres of influence have done so out of a desire to make a true change in the world. When your intentions are pure, your focus is to serve others, and you remain consistent through years of experience, you will have the opportunity to emerge as a thought leader. Life experience creates the depth and wisdom necessary to be a thought leader. Don’t shortchange yourself, or your clients, by trying to rush into quick success. Listen in to the episode to learn more!

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About the Podcast

Women in the Business Arena™
There is no one right way to do business, there is just a right way for YOU! And many women in business are DONE with hustle, bro-marketing culture, and business tactics that are misaligned with their values.

Instead, more women are looking to build a business that honors their passion, gifts & wisdom.

If you are ready for a DIFFERENT way to operate your business - one that brings ease, challenges the patriarchal status quo, and helps you make a difference in the world (with both your business & your bank account), then this podcast is for you!

Sonya Stattmann uses her 21 years of experience working with thousands of women in business to facilitate honest, educational & inspiring conversations with other women leaders, business owners, and experts.

She also has regular conversations with our resident mental health expert, Laura-Shook Guzman, to tackle mindset, thinking, and the patterns that sabotage women’s path to business success.

This is a DIFFERENT kind of business podcast!

About your host

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Sonya Stattmann

I have been an advocate for women & girls for decades. I spent the last 20+ years working directly with women around business, leadership & self-development. I started my business program more than 4 years ago to offer women a different way to work. I have a long-time podcast called Women in the Business Arena™, a new podcast called The Feminine Lens™ and a TEDx talk called Moving Beyond #Empowerment. I live in Austin, Texas (and sometimes worldwide) with my husband and two children.