How and When Do We Delegate in Our Business?

“It’s always better to wait to delegate until you are stabilized… You want to be able to understand all of the ins and outs of your business. If you don’t know what to do or understand it, it’s going to be really difficult to delegate to someone and explain what you want.” - Sonya Stattmann

This week on the Women in the Business Arena Podcast, we’re discussing how and when to utilize delegation in your business. We have seen too many people build their business as a house of cards that topples when they delegate too soon. However, once you have an established business, there are components of your business that don’t require your full attention day-to-day, and there are tasks that lie outside of your area of genius. Delegating the right tasks to the right people can help you to move your business forward in a healthy and sustainable manner.

“A lot of women either get some kind of prize from being busy… or we’re afraid of losing control… so when we get to the place where we actually need to delegate, there’s a lot of women who still hang on.” - Sonya Stattmann

 

When contemplating delegation, timing is everything. There is a proper sequence to follow, to ensure that you have built a solid foundation for your business before you invite others to help you. Before even thinking about delegation, we first must look at ways to streamline and simplify our operations. Then we systematize and automate. After all of those components are in place, we can identify the areas outside of our genius, and the tasks that can be carried out without our full attention, and delegate.  

“We really can’t keep building businesses that are based on an aversion to being in the interaction, the connection, with our clients. We are service-based businesses… but we don’t want to talk about the value of what we’re offering, how much we’re charging… we are hiding behind a sales page.” - Laura Shook-Guzman

When looking at areas of your business to delegate, it is important to always hang on to the parts that represent the heartbeat of your business. Like it or not, this almost always includes the area of sales. The bottom line is this, no one is going to sell your product or service better than you, because you carry the passion and the vision. Listen in to learn more about when and how to manage delegation in your business. 

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