Episode 208

Myth #7: You Have to Convince and Manipulate People to Buy from You

Published on: 20th July, 2021

Why do so many business owners believe we have to go all out to convince potential clients to work with us? What’s behind the indoctrination that makes sales calls feel like an ethical minefield? This week we are talking about how to show up in a genuine, honest way that eliminates the need for sleazy sales tactics.

Laura Shook Guzman is back to help me unpack the myth that we have to convince and manipulate people to buy from us. This is a myth because we attract more people with ethical practices and being transparent in our sales process.  

Laura is a thought leader for entrepreneurial mental health, coworking, and self-care. As an accomplished psychotherapist, trauma specialist, and devoted community leader, Laura brings enormous expertise, insight, and energy to this podcast. 

Together we are able to talk about the internal and external factors involved in building a successful business. 

Join us as we discuss: 

  • Why we feel so squeamish about selling, and how changing our approach can make a huge difference.
  • How to reframe sales and marketing as a positive thing, and set aside the salesperson role we don’t want to play anyway.
  • The ethical marketing principles that can help you be more intentional and selective about who you work with.
  • Grounding your sales and marketing in relationship-building rather than influence or manipulation.

Where can you follow Laura: 

Website: https://www.consciousambition.com/ 

Social: https://www.instagram.com/consciousambition/ (@consciousambition)

‍‍More Support for Women In Business:

  1. For more episodes + information about the podcast & the hosts, visit www.womeninthebusinessarena.com
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  3. For more information about Sonya’s other podcasts & podcast courses, click here.  

Thank you for being you. We are so honored to have you as a listener!

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About the Podcast

Women in the Business Arena™
There is no one right way to do business, there is just a right way for YOU! And many women in business are DONE with hustle, bro-marketing culture, and business tactics that are misaligned with their values.

Instead, more women are looking to build a business that honors their passion, gifts & wisdom.

If you are ready for a DIFFERENT way to operate your business - one that brings ease, challenges the patriarchal status quo, and helps you make a difference in the world (with both your business & your bank account), then this podcast is for you!

Sonya Stattmann uses her 21 years of experience working with thousands of women in business to facilitate honest, educational & inspiring conversations with other women leaders, business owners, and experts.

She also has regular conversations with our resident mental health expert, Laura-Shook Guzman, to tackle mindset, thinking, and the patterns that sabotage women’s path to business success.

This is a DIFFERENT kind of business podcast!

About your host

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Sonya Stattmann

I have been an advocate for women & girls for decades. I spent the last 20+ years working directly with women around business, leadership & self-development. I started my business program more than 4 years ago to offer women a different way to work. I have a long-time podcast called Women in the Business Arena™, a new podcast called The Feminine Lens™ and a TEDx talk called Moving Beyond #Empowerment. I live in Austin, Texas (and sometimes worldwide) with my husband and two children.