Episode 148

Why You Need Skills (Not Tactics) to Find Clients Everywhere

Published on: 17th February, 2020

Have you ever said to yourself, “I don’t know where my clients are!” or “I don’t know anyone!” or “It’s impossible to find clients!” We’ve all been there. It can feel so hard to find clients without seeming salesy or disingenuous. But you do want to find them, because you want to serve them. So how do you do it?

I have found that this is one of the most common challenges entrepreneurs face. They don’t know what their specific target market is, so they don’t know exactly who they are talking to. And they don't know how to communicate about their services clearly and authentically. There are several keys to finding clients, and addressing your business foundation is one of them!

Laura and I are talking all about finding clients today and how we connect with people both in person and online. We talk about the importance of knowing how to introduce your business, why you shouldn’t worry too much about sounding salesy, and why you need to be super specific about what you do and who you help.

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About the Podcast

Women in the Business Arena™
There is no one right way to do business, there is just a right way for YOU! And many women in business are DONE with hustle, bro-marketing culture, and business tactics that are misaligned with their values.

Instead, more women are looking to build a business that honors their passion, gifts & wisdom.

If you are ready for a DIFFERENT way to operate your business - one that brings ease, challenges the patriarchal status quo, and helps you make a difference in the world (with both your business & your bank account), then this podcast is for you!

Sonya Stattmann uses her 21 years of experience working with thousands of women in business to facilitate honest, educational & inspiring conversations with other women leaders, business owners, and experts.

She also has regular conversations with our resident mental health expert, Laura-Shook Guzman, to tackle mindset, thinking, and the patterns that sabotage women’s path to business success.

This is a DIFFERENT kind of business podcast!

About your host

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Sonya Stattmann

I have been an advocate for women & girls for decades. I spent the last 20+ years working directly with women around business, leadership & self-development. I started my business program more than 4 years ago to offer women a different way to work. I have a long-time podcast called Women in the Business Arena™, a new podcast called The Feminine Lens™ and a TEDx talk called Moving Beyond #Empowerment. I live in Austin, Texas (and sometimes worldwide) with my husband and two children.