Episode 170

STOP Overcomplicating Your Business and Life

Published on: 19th July, 2020

I have been in business for several decades now and I have seen quite a few marketing trends and strategies come and go. But one that has been really persistent has been the layered, ladder-like approach that so many online business experts and marketers have been selling to people for years. 

This approach is not only tired, but it is off-base for so many of the people it is being sold to. It doesn’t promote ease or connection - it just fosters confusion and is a waste of time for you and your customer.

In this episode Laura and I are talking about how business has gotten so complicated and how people make money when they make things harder than they need to be. We discuss marketing and why small businesses don’t need to borrow big companies’ tactics, and we chat about how we can create more ease and simplicity in our businesses.

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About the Podcast

Women in the Business Arena™
There is no one right way to do business, there is just a right way for YOU! And many women in business are DONE with hustle, bro-marketing culture, and business tactics that are misaligned with their values.

Instead, more women are looking to build a business that honors their passion, gifts & wisdom.

If you are ready for a DIFFERENT way to operate your business - one that brings ease, challenges the patriarchal status quo, and helps you make a difference in the world (with both your business & your bank account), then this podcast is for you!

Sonya Stattmann uses her 21 years of experience working with thousands of women in business to facilitate honest, educational & inspiring conversations with other women leaders, business owners, and experts.

She also has regular conversations with our resident mental health expert, Laura-Shook Guzman, to tackle mindset, thinking, and the patterns that sabotage women’s path to business success.

This is a DIFFERENT kind of business podcast!

About your host

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Sonya Stattmann

I have been an advocate for women & girls for decades. I spent the last 20+ years working directly with women around business, leadership & self-development. I started my business program more than 4 years ago to offer women a different way to work. I have a long-time podcast called Women in the Business Arena™, a new podcast called The Feminine Lens™ and a TEDx talk called Moving Beyond #Empowerment. I live in Austin, Texas (and sometimes worldwide) with my husband and two children.