Episode 220

Simplify Your Marketing | Growth Tip #7

Published on: 16th November, 2021

When it comes to marketing, so many of us are doing Too Much. Social media, networking events, client calls, live video: the options are practically infinite. Trying to be everywhere at once is a recipe for disillusionment and burnout. Diluting ourselves doesn’t just sap our life force, it wastes our time and waters down our impact.

This week, we continue our season’s theme around how Growth is a Removal Process. We ask a vital question. 

How can you simplify your marketing to increase your impact, conserve your energy, and meet your ideal clients where they are?

I’m excited to explore this topic with Nedra Rezinas. Nedra is a marketing consultant who helps service-based entrepreneurs learn to delegate and outsource so they can scale their business and do more work in their “zone of genius”. She has over 20 years of direct experience in marketing and online business, specializing in developing custom marketing strategies that attract high-value clients.

Join us as we discuss: 

  • Why it’s so important to have a deep understanding of who your ideal client is and where to find them.
  • The lure of social media, and how to step away if it’s not working for you.
  • Strategies that focus on your strengths and the tasks that excite you, instead of one-size-fits-all content generation.
  • The benefits of generating and repurposing your evergreen content to help your ideal client find you.

Where can you follow Nedra Rezinas: 

Website: https://www.nedrarezinas.com 

Instagram: https://www.instagram.com/nrezinasconsulting/ (@nrezinasconsulting)

LinkedIn: https://www.linkedin.com/in/nrezinas/

Where can you follow Sonya: 

Website: https://www.sonyastattmann.com/ 

Social: https://www.instagram.com/sonya_stattmann/ (@sonya_stattmann)

https://www.linkedin.com/in/sonyastattmann/

‍‍More Support for Women In Business:

  1. For more episodes + information about the podcast & the hosts, visit www.womeninthebusinessarena.com
  2. Love the podcast? Sign up for weekly emails! You get weekly contemplations & new Reclaiming Ourselves podcast episodes every week straight into your inbox. Sign up here. 
  3. For more information about Sonya’s other podcasts & podcast courses, click here.  

Thank you for being you. We are so honored to have you as a listener!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Women in the Business Arena™

About the Podcast

Women in the Business Arena™
There is no one right way to do business, there is just a right way for YOU! And many women in business are DONE with hustle, bro-marketing culture, and business tactics that are misaligned with their values.

Instead, more women are looking to build a business that honors their passion, gifts & wisdom.

If you are ready for a DIFFERENT way to operate your business - one that brings ease, challenges the patriarchal status quo, and helps you make a difference in the world (with both your business & your bank account), then this podcast is for you!

Sonya Stattmann uses her 21 years of experience working with thousands of women in business to facilitate honest, educational & inspiring conversations with other women leaders, business owners, and experts.

She also has regular conversations with our resident mental health expert, Laura-Shook Guzman, to tackle mindset, thinking, and the patterns that sabotage women’s path to business success.

This is a DIFFERENT kind of business podcast!

About your host

Profile picture for Sonya Stattmann

Sonya Stattmann

I have been an advocate for women & girls for decades. I spent the last 20+ years working directly with women around business, leadership & self-development. I started my business program more than 4 years ago to offer women a different way to work. I have a long-time podcast called Women in the Business Arena™, a new podcast called The Feminine Lens™ and a TEDx talk called Moving Beyond #Empowerment. I live in Austin, Texas (and sometimes worldwide) with my husband and two children.