Episode 210

Myth #9: More Marketing is the Key to More Sales

Published on: 3rd August, 2021

If you just get your marketing right, you are guaranteed to grow your business & your bank account, right? Wrong! So many business owners are obsessed with more marketing, and they bypass the easy steps to sales that have been there all along. 

Generating content, chasing after more leads, constantly fixing your brand...does NOT bring more sales. Learning to do sales, brings more sales. Got it! 

In this episode, we are going to help you understand the difference between marketing and sales. We also dive into why marketing is a tempting time-sink, and how you can reframe your understanding to focus on what will work better for your bottom line.

I have my co-host Laura on with me this week, and as always we are tackling the internal and external challenges of running a business.

Join us as we discuss: 

  • How much time we spend trying to slowly warm up cold leads through marketing, instead of tapping into our warm (and even hot) leads crying out for our help right now. 
  • The importance of sales to a viable business, and how sales calls can actually be fun AND effective.
  • Why it’s scary to be vulnerable as a business owner, and why that genuine connection is so vital for developing lasting client relationships.
  • What, if anything, the work of building a social media presence actually does for your business development. 

Where can you follow Laura: 

Website: https://www.consciousambition.com/ 

Social: @ConsciousAmbition (https://www.instagram.com/consciousambition/)

‍‍More Support for Women In Business:

  1. For more episodes + information about the podcast & the hosts, visit www.womeninthebusinessarena.com
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  3. For more information about Sonya’s other podcasts & podcast courses, click here.  

Thank you for being you. We are so honored to have you as a listener!

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About the Podcast

Women in the Business Arena™
There is no one right way to do business, there is just a right way for YOU! And many women in business are DONE with hustle, bro-marketing culture, and business tactics that are misaligned with their values.

Instead, more women are looking to build a business that honors their passion, gifts & wisdom.

If you are ready for a DIFFERENT way to operate your business - one that brings ease, challenges the patriarchal status quo, and helps you make a difference in the world (with both your business & your bank account), then this podcast is for you!

Sonya Stattmann uses her 21 years of experience working with thousands of women in business to facilitate honest, educational & inspiring conversations with other women leaders, business owners, and experts.

She also has regular conversations with our resident mental health expert, Laura-Shook Guzman, to tackle mindset, thinking, and the patterns that sabotage women’s path to business success.

This is a DIFFERENT kind of business podcast!

About your host

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Sonya Stattmann

I have been an advocate for women & girls for decades. I spent the last 20+ years working directly with women around business, leadership & self-development. I started my business program more than 4 years ago to offer women a different way to work. I have a long-time podcast called Women in the Business Arena™, a new podcast called The Feminine Lens™ and a TEDx talk called Moving Beyond #Empowerment. I live in Austin, Texas (and sometimes worldwide) with my husband and two children.