Episode 42

Marketing & Sales: the Truth about How they really Impact your Business

Published on: 5th February, 2018

Today, we are finally diving into the topics of marketing and sales.

We spend a lot of time talking about the inner aspects of succeeding in business, but we can’t talk about liberation in business without addressing two key components to success: marketing and sales. Most business owners are obsessed with marketing, whether it is avoiding it, spending all their time doing it or just worrying about it.

We talk about the difference between marketing and sales and why focusing on marketing can be the downfall for many women in business. There are so many threads we can pull from this episode, but it is a great overview of my philosophy on marketing and sales. 

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About the Podcast

Women in the Business Arena™
There is no one right way to do business, there is just a right way for YOU! And many women in business are DONE with hustle, bro-marketing culture, and business tactics that are misaligned with their values.

Instead, more women are looking to build a business that honors their passion, gifts & wisdom.

If you are ready for a DIFFERENT way to operate your business - one that brings ease, challenges the patriarchal status quo, and helps you make a difference in the world (with both your business & your bank account), then this podcast is for you!

Sonya Stattmann uses her 21 years of experience working with thousands of women in business to facilitate honest, educational & inspiring conversations with other women leaders, business owners, and experts.

She also has regular conversations with our resident mental health expert, Laura-Shook Guzman, to tackle mindset, thinking, and the patterns that sabotage women’s path to business success.

This is a DIFFERENT kind of business podcast!

About your host

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Sonya Stattmann

I have been an advocate for women & girls for decades. I spent the last 20+ years working directly with women around business, leadership & self-development. I started my business program more than 4 years ago to offer women a different way to work. I have a long-time podcast called Women in the Business Arena™, a new podcast called The Feminine Lens™ and a TEDx talk called Moving Beyond #Empowerment. I live in Austin, Texas (and sometimes worldwide) with my husband and two children.