Episode 49

Empowering your Language for more Business Success

Published on: 26th March, 2018

“We have to stop playing the game and start shifting our language.”

We’ve talked before about how to look at business through a feminine lens or a masculine lens.

In this week’s episode, we're talking about language. A lot of the language you hear in business is from more of the masculine framework - things like, "killing it", “hustle", "work hard - play hard", or "the grind.” So, the question is, do we need to change the language to be more authentic in the way we operate our businesses as women?

“Language does perpetuate culture. We can keep perpetuating culture that’s already in existence, or we can create a new culture.”

Language can either build up our culture or tear it down.

Sometimes, we underestimate the power of our language. We can either use it to be inclusive or exclusive. It ultimately determines the way that people perceive us, and can have a massive impact on the influence we have.

“We need to redefine what success and getting to our goals means.”

We also have an exciting announcement!

Next week, on our 50th episode, we’re going to be giving the Liberation Lab a whole new look and feel. The Liberation Lab is changing its name to Women in the Business Arena. We’re starting a FB group to continue our amazing discussions and we’re going to be offering some training and takeaways.

Find More Support For Women In Business:

  1. For more episodes + information about the podcast & the hosts, visit www.womeninthebusinessarena.com
  2. Love the podcast? Sign up for weekly emails! You get weekly contemplations & new Reclaiming Ourselves podcast episodes every week straight into your inbox. Sign up here. 
  3. For more information about Sonya’s other podcasts & podcast courses, click here.  

Thank you for being you. We are so honored to have you as a listener!

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About the Podcast

Women in the Business Arena™
There is no one right way to do business, there is just a right way for YOU! And many women in business are DONE with hustle, bro-marketing culture, and business tactics that are misaligned with their values.

Instead, more women are looking to build a business that honors their passion, gifts & wisdom.

If you are ready for a DIFFERENT way to operate your business - one that brings ease, challenges the patriarchal status quo, and helps you make a difference in the world (with both your business & your bank account), then this podcast is for you!

Sonya Stattmann uses her 21 years of experience working with thousands of women in business to facilitate honest, educational & inspiring conversations with other women leaders, business owners, and experts.

She also has regular conversations with our resident mental health expert, Laura-Shook Guzman, to tackle mindset, thinking, and the patterns that sabotage women’s path to business success.

This is a DIFFERENT kind of business podcast!

About your host

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Sonya Stattmann

I have been an advocate for women & girls for decades. I spent the last 20+ years working directly with women around business, leadership & self-development. I started my business program more than 4 years ago to offer women a different way to work. I have a long-time podcast called Women in the Business Arena™, a new podcast called The Feminine Lens™ and a TEDx talk called Moving Beyond #Empowerment. I live in Austin, Texas (and sometimes worldwide) with my husband and two children.